Andrew Betlyon
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Heineken Sales App

Before 2013, Heineken USA’s sales team spent the majority of their time cooped up in offices logging data. After deciding to swap laptops with iPad, Heineken gave us a simple brief: Use technology to make selling beer more efficient. We shadowed sales reps studying their interactions with clients, and opportunities where a tablet could really empower them, not slow them down. We designed the UX/UI and worked with a development team to build a multifunction app that allows reps to manage accounts, catalog distribution, and compare pricing models on the fly.


ClientHeinekenServicesDesign, ProductionYear2013

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