Jason is a simple dude with a simple idea: wear a different brand’s t-shirt everyday for a year, sell each day’s spot at ‘face value’ (January 1 is $1 and December 31 is $365), and use social media channels to gain recognition. Mojave Interactive bought today’s spot (for $217), and instead of just sending a generic logo tee, we used our opportunity to do some SM analytics on Jason’s brand, www.iwearyourshirt.com.